Finding effective ways to increase website traffic can often feel overwhelming, and without the right strategy in place, you risk wasting valuable time and resources.
In our blog, we highlight steps you can take to make your website stand out in the crowded online space and ultimately help increase website traffic.
Improve Your SEO
It’s all well and good having a website, but what’s the point in having one, if your potential customers can’t find it? This is where Search Engine Optimisation (SEO) is crucial. Below we have highlighted ways in which you can improve your SEO and help increase website traffic:
Keywords
Identify keywords that are relevant to your business and incorporate them into your page titles, meta descriptions, headers, and overall content. However, do not keyword stuff. Ensure that these keywords naturally fit within the content.
User-friendly website
If you’ve ever visited a website and have struggled to read a page or navigate a website, then you’ll understand how frustrating it can be.
With that said, make sure your website is well-structured and easy to use. If it’s not search engines can penalise you for it.
Update Your Content
While creating fresh, informative content helps to improve your SEO, make sure you put some time in your diary to update and improve your existing content.
While you might think revisiting this content is not worth the time, the benefits can be significant. Not only will you provide readers with more valuable and timely information such as the latest industry updates, you will be showing search engines that you are actively reviewing and maintaining your website, something search engines favour.
Learn more about how you improve your SEO further by reading our blog here.
Content is King
You will likely have heard this saying a lot. But there is a reason for it.
One of the most effective ways to increase website traffic is by publishing high-quality and relevant content. And we say ‘relevant’ content because posting generic content that is not suitable for your audience for the sake of SEO won’t work. It can actually make you look less knowledgeable in your industry even if that’s not the case and Google can penalise you for it.
Content can not only keep your audience informed and engaged but also help position you as a thought leader, encouraging them to return to your website regularly.
This content could be blog posts, case studies, infographics, and white papers. Or you could publish educational pieces like how-tos, expert interviews, or property market insights.
Social Media Channels
Social media platforms are not just for your own personal use, they are a fantastic way to promote your company and increase website traffic.
With all your time and effort going into publishing content on your website, why not share your content on platforms like LinkedIn, Instagram and Facebook? By doing so you are increasing the chances of people visiting your website.
Tip: When sharing your content, make sure you’re adjusting the copy to suit the audience on each platform and including a clear call to action.
Alongside posting, don’t forget to engage with your audience, and relevant communities and join discussions if suitable.
Email Marketing
Email marketing is a simple way to stay connected with your audience and increase website traffic time and time again.
Tip: Make sure to personalise – there is no point in creating a generic email as people are less likely to click it.
Paid Ad Campaigns
While all the above strategies are important, paid advertising can be a great way to increase website traffic in the short term.
If done right, it can complement your organic search, and drive more traffic to your website.
Learn more about what is PPC and how it can help increase website traffic and leads in our blog here.
How Can I Increase Traffic To My Website?
If you’re interested in learning more about how to increase your website traffic, contact us today for a no-obligation discussion.
