How to create a content calendar (+ free template)
From developing and creating content to publishing it across the right channels, content creation can be overwhelming. That’s why we’ve…
The importance of a mobile-friendly website
With the use of mobile devices increasing globally, it is no longer an option for businesses to have a mobile-friendly…
Google My Business Guide
What do you do when you are looking up a business? There is a high chance that you Google it…
Facebook Marketing Strategy
With over 3 billion active users each month, Facebook continues to be a go-to platform for businesses looking to reach…
Organic vs Paid Search
When searching online, you may notice two different types of listings appear on the results page: organic vs paid search.…
How to Increase Website Traffic
Finding effective ways to increase website traffic can often feel overwhelming, and without the right strategy in place, you risk…
Top Social Media Scheduling Tools for 2024
Creating, uploading and posting content can be time-consuming. But it doesn’t have to be, with the help of social media…
What is PPC? Paid Search Explained
Have you ever searched a term online and noticed those sponsored ads at the top of the search results? That’s…
Marketing Dictionary
Understanding marketing terms can sometimes feel like you are learning a new language. The sheer volume of industry-specific terms can…
Why choose WordPress for your website?
Did you know that 43.4% of all websites use WordPress as their content management system (according to data from W3Techs)? We…
Digital Marketing Tools We Can’t Live Without in 2024
These are just some of the digital marketing tools we can’t live without in 2024… For clarity, these aren’t only…
How to use LinkedIn | Create a stand-out personal account
Wondering how to use LinkedIn effectively? With over 1 billion users in more than 200 countries and territories, LinkedIn has become…
How to write a newsletter in 10 easy steps
These days, people check emails like clockwork. Newsletters tap into this daily routine, making them one of the most powerful…
How to Create an Instagram Business Account
With Instagram acting as a digital shop front – a key space to build brand awareness, connect with your target…
From inbox to client: Email marketing strategy
What’s your email marketing strategy? How do you convert casual readers into loyal clients? An effective email marketing strategy is…
Mastering brand reputation on social media
As digital interactions become increasingly influential, mastering brand reputation across online social media platforms is an increasingly important element of…
What is Google E-E-A-T? Understanding the formula for effectual content
What is Google E-E-A-T and how can it enhance your online presence? With an ever-increasing volume of websites and content…
Boosting online visibility for estate agents
There are several ways of boosting online visibility for estate agents, in this blog Sirius Marketing shares some of its…
The impact of AI in professional services marketing
It’s a topic that comes up regularly among professionals but what is the impact of AI in professional services marketing?…
What to write blogs about: Ideas for businesses
As a business, you might want to create content for your website but are unsure what to write blogs about?…
Does magazine advertising work?
Many of our clients are businesses that largely operate in the high net worth, private client world, delivering services to…
What is GDPR and what does it mean for email marketing?
What is GDPR and is it still relevant to UK based businesses? Yes – UK based businesses should absolutely be…
3 effective marketing strategies for professional services
In this article, we explore marketing strategies for professional services businesses. Which strategies have been proven to deliver results in…
What is SEO? How to make your website Google Friendly
As marketers, we’re often asked ‘what is SEO?‘ In very basic terms, SEO is making your website search engine friendly,…
The power of content marketing
Do you know how to harness the power of content marketing for your business? Now more than ever, stories sell. That’s where…