These are just some of the digital marketing tools we can’t live without in 2024…
For clarity, these aren’t only tools we use ourselves, but they are platforms and tools we recommend our clients engage with themselves, with or without our involvement.
In no particular order, these are some of our absolute ‘need to have’ digital marketing tools:
Canva
Is there anything Canva can’t do?!
Jokes aside, we’re happy to admit we’d be struggling without Canva. Aside from Chat GPT, Canva could well claim to have been the most impactful of all the digital marketing tools to enter our lives over the past decade.
For those who don’t know… Canva is a versatile design tool that simplifies the creation of visually appealing graphics.
Its user-friendly interface allows marketers to produce high-quality visuals quickly, making it essential for social media posts, presentations, brochures, videos, basic adverts of all shapes and sizes, the list goes on and on.
Canva can do a lot, an incredible amount, but there still remains to be a necessity for design professionals. Canva does not replace designers, when it comes down to it, Canva can do an incredible amount but the creativity bought to the table by a reputable and experienced designer will always stand out.
Later
Ever felt the chaos of trying to post consistently on social media?
Later is here to simplify that for you. There are quite a few digital marketing tools out there but Later is our favourite and one of our most important digital marketing tools.
It’s a social media scheduling platform that makes things simple. Drag-and-drop scheduling and robust analytics make it a breeze to plan and post content.
Whether you’re managing one account or several, Later helps you keep everything in check, making sure your online presence is constant and your performance metrics are clear.
For us though, the absolute champion feature on Later that makes it superior to other scheduling tools is Linkin.bio.
This enables businesses to include links on their Instagram in a visual way. It’s easy for visitors to find the relevant link as Linkin.bio reflects the post shared on the Instagram grid.
Furthermore Later offers great analytics, giving good insights and helping marketers shape their strategies for each social media platform.
Rank Math
If SEO sounds like a maze, Rank Math is your guide. This SEO plugin for WordPress is a game changer. It helps optimise your content, ensuring it ranks better on search engines.
Whilst there are others we regularly use such as Yoast and All-In-One SEO, both of which are highly commendable, Rank Math goes the extra distance.
Integration with Google Search Console means you get valuable insights right where you need them. As digital marketing tools go, Rank Math excels as a top facilitator to achieving greater results on search engines.
Managing SEO becomes less of a headache and more of a structured task with Rank Math at your disposal.
It goes without saying that we feel WordPress is the ultimate platform for a business website.
We love it so much that we’ve written another article for you to read on the subject: Why WordPress is the best.
Grammarly
Communication is key, and Grammarly ensures you’re always clear and professional.
Not strictly a digital marketing tool; regardless of what your job title is and which industry you work in, Grammarly is an ally you can’t really afford to be without.
It could be dubbed, ‘spell check on steroids’, Grammarly, even the free version, goes beyond what any Word document would raise and makes reasonable suggestions for change to improve the delivery of any and all communication.
This writing assistant checks for grammar, punctuation, and style errors, enhancing the quality of your content.
Whether it’s a blog post, email, or social media update, Grammarly helps maintain your credibility and keeps your audience engaged by ensuring your message is error-free.
Google and All Its Elements
Google’s suite of tools is the backbone of our digital marketing efforts. When it comes to digital marketing tools, Google is an absolute necessity.
From Google Analytics to Google Ads and Google Search Console, these digital marketing tools offer a treasure trove of data and insights.
They help us track content, campaign and overall website performance, make informed decisions on content, and refine our strategies. Google’s tools are essential for anyone looking to excel in digital marketing.
Of course, we don’t expect a small business owner with no marketing experience to be able to navigate Google’s Looker Studio but they should at least have the full Google suite of tools on their radar and importantly have ownership and control of those.
Do you have a place of work that potential clients and customers can visit? If yes, have you secured your Google My Business listing? This alone is incredibly important and valuable for localised small businesses as it enables you to highlight your services, share opening hours, contact information and collect reviews.
Google has so much to offer that can help businesses project themselves to a wider audience, yes, it does have parameters and best practices to abide by and understanding them can seem complicated and challenging but it’s absolutely worth the effort or investment to boost your businesses’ digital presence.
Chat GPT
Imagine having a virtual assistant who’s always ready to help brainstorm ideas, draft copy, or provide customer support. That’s Chat GPT for you.
Powered by OpenAI, it’s a cutting-edge tool that generates high-quality content.
It’s like having a creative partner available 24/7, making it a valuable addition to any marketer’s toolkit.
Whether you need help with content creation or customer interaction, Chat GPT has got you covered.
However, and it’s a big caveat, Chat GPT and all AI platforms still require a human filter and fact-checking. We’ve no doubt it won’t be like this forever as Artificial Intelligence is developing at an incredible pace, but for now, it is not a totally hands-off process.
Some marketing agencies opted to steer away from AI as its momentum has grown in recent years. We’ve taken a different approach; harnessing its power and using it as and when appropriate and with human checking, editing and filtration.
It absolutely saves us time, as it does for many businesses and professions.
Why These Tools Matter
Each of these digital marketing tools plays a unique role. Canva and Later streamline the content creation and scheduling process, ensuring visuals are engaging and our posting schedule is consistent. Rank Math provides the necessary insights to optimise our content for search engines, driving organic traffic to websites. Grammarly ensures that written communications are polished and professional, enhancing our credibility.
Google’s tools are the backbone of data analysis and advertising efforts and provide the metrics needed to measure success and make data-driven decisions. Chat GPT, with its AI capabilities, aids in content creation and many types of interactions.
Digital Marketing Tools We Can’t Live Without in 2024
Of course, these aren’t the only digital marketing tools we use but they are certainly among the ones we really couldn’t do without.
Never before have businesses had to have a clear and effective presence in so many places to ensure they are reaching all of their ideal audience.
These digital marketing tools can make a real difference in ensuring everything delivered is on brand and concise, without it taking an incredible amount of time.
Contact Sirius Marketing to discuss how we can supercharge your marketing.
