What do you do when you are looking up a business? There is a high chance that you Google it right? Well, that’s where Google My Business comes into play.
From finding out your opening hours and getting directions to your location to exploring your website, Google My Business offers businesses an easy and effective way for potential customers to engage with you.
In our blog, we highlight what is Google My Business, how to utilise it fully and what the benefits are of having one.
If, after reading this, you find that you would like assistance with your Google My Business profile and would like to set one up, we can help.
What is Google My Business?
Google My Business, you might have also heard it as Google Business Profile, is a free tool that allows businesses to create and manage an online on Google It’s essentially the digital version of the Yellow Pages. And because it’s free, there’s no excuse not to use it.
How does Google My Business work?
When people search on Google for a local business, service or product, Google will show you a map with the three most relevant listings. You are able to find more than three if you click ‘view all’. This will take you to a list with more local businesses and a bigger map, featuring pins showing where these businesses are located.
When the individual clicks on a business, a panel will appear providing them with more information. What’s included? Find out next.
How Does Google My Business Work On Mobile Phones?
It’s no surprise that 84% of “near me” searches are on mobile.
When people search on Google, businesses will still appear, but just on a smaller map again with the three most relevant businesses. Similar to the desktop version, if you click to view more, more businesses will appear.
With this in mind, it is vital that you have a mobile-friendly website.
What do you include in a Google My Business profile?
Google My Business allows you to include your address, phone number, opening hours and a link to your website. Alongside these practical inclusions, it has a space for you to share photos of your business, services or products, and also allows customers to share photos and write reviews (we will delve into more detail about this below).
What can you do with a Google My Business Profile?
Accurate and up-to-date information
Make sure your information including your opening hours, website, phone number, and location (whether it’s a physical address, service area, or a place marker) is up to date to ensure no negative experiences.
For example, if you input your opening hours wrong, and actually on weekends you close at 4 pm rather than 5.30 pm as you do on weekdays, customers may appear after hours to find out you’re closed. This negative experience could lead to a negative review and loss of business.
Thankfully, editing and updating your information is simple and easy to do.
Engage with potential clients
With Google reporting the following, make sure to take advantage of these features and share photos of your business, products and services.
Those that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that don’t.
Collect and respond to reviews
Reviews are vital to any business.
The majority of people before making a purchase no matter what the industry will do some research and read the business’ reviews which no doubt you have done before.
Whether good or bad, you must respond appropriately as it shows to potential customers looking at your profile that you care and are transparent. Refrain from sounding robotic and add a personal touch to it.
Also, don’t be afraid of asking customers to write you a review. Encourage them. The more positive reviews, the merrier!
Post content
GMB has a feature that allows you to post, just like you do on social media.
Use this feature to share announcements, updates about your business or new products or offers.
Attract potential clients
On your GMB Profile, alongside having your business details, you can add a link to your website.
This combination means that potential clients could contact you by either calling, getting directions to your store or visiting your website – all with a simple click!
Optimise Google My Business
Do not just add the bare minimum. The more information you provide, the better.
By optimising your profile, you have a higher chance of appearing in search results and attracting potential clients.
If you’re a small business, for example, a local coffee truck, and a potential customer searches online “coffee near me”
Benefits Of Using Google My Business
Local visibility
86% of people look up the location of a business on Google Maps.
Google My Business improves your local SEO and can play a key role in helping your business be discovered by potential clients in your area.
When people search for services “near me,” Google prioritises businesses with well-maintained Google My Business profiles.
For example, if someone searches for an “estate agent in Kingston,” if this is appropriate to your business, your profile can help you rank higher on the search results, increasing the likelihood of your business being found.
Credibility
Trust is a key factor in an individual’s decision-making.
Positive reviews will bolster your reputation and offer social proof, and while negative reviews are not what you are hoping for, your feedback on these reviews can show potential clients your commitment to client satisfaction and how you resolve issues.
Share your expertise
By sharing updates, events, and services you are showcasing your expertise to potential customers.
Google My Business
Visibility and accessibility are essential to any successful business. Especially in this competitive market.
At Sirius Marketing, we help professional services improve their online platforms including Google My Business.
If you would like to discuss how to create or improve your Google My Business profile, get in touch with us today.
